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Types
of Trade Show Exhibit Displays:
Visual Display Stands and TV Mounts
Making a good impression at an industry
trade show can have a tremendous impact on lead generation, sales, and
cultivation of new contacts. For these reasons, it’s absolutely critical
that you set up a sleek, professional-looking display that succinctly
conveys the message your company is trying to send. In order to do this,
you need to know a little bit about the more popular kinds of trade
show exhibit displays to choose from.
Trade Show Exhibit Display Options
·
Table-top displays: For starters,
table-top displays are about as basic as they come. These displays often
consist of a couple of fabric-covered panels on which you can attach
Velcro-backed graphics or text. Table-top displays are cheap, portable,
and easy to set up, and can be supplemented with whiteboards or similar
tools. On the downside, they aren’t equipped to provide space for Flat
screen stands or a projector mount. These displays many times aren’t
appropriate for major events where attendees will expect much more sophisticated
displays.
·
Panel Displays: These displays
are a step up from table-top units. The panels are usually rectangular
in shape and can be pushed together to form a wall behind a table or
desk. Because the panels are easily manipulated, you can arrange them
in almost any configuration to take full advantage of the space allotted
to you. Panel display booths can be dressed up with LED electronic signage
or a small LCD screen—as long as you have the right TV mounts at
your disposal.
·
Pop-up Displays: For major
trade shows, many companies opt to invest in pop-up displays or truss
displays. A pop-up display features a lightweight frame that can easily
expand or collapse for quick setup and takedown. These displays give
you a large surface to work with so you can proudly exhibit details
of your company’s products or services to passersby. For an even more
effective presentation, consider pairing a pop-up display with a projector mount
so you can beam an informative video right onto the display for the
benefit of your visitors.
·
Truss Displays: These types
of displays typically give you the most flexibility in terms of how
you set up your area. Made from a combination of lightweight aluminum
and steel tubing, these displays can be arranged in practically any
shape or design you desire. Guests will expect big things from such
a big display, however, so it would help to embellish the exhibit with
an array of plasma televisions (carrying your main message, of course)
on flat screen stands
or TV mounts placed in strategic locations within the booth.
The type of trade show display you ultimately
go with depends on many different elements, including your objectives
for appearing at the event, your budget, the number of colleagues that
will be on hand to assist you, and how far and by what means you’ll
have to transport the equipment. Once you determine the answers to these
questions, you can choose the option that makes the most sense for your
situation.
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